Privacy Policy

1. Information We Collect

We collect information you provide when creating and using your Reelative account, including your name, email address, and, if you choose to enable SMS notifications, your phone number. We also collect content you choose to create or upload through Reelative, including video and audio recordings, photos, transcripts, milestones, Life Story content, and questions submitted by invited viewers. If you contact us for support, we collect the information you provide in your support request.

Reelative receives information about your subscription and purchase status. Payment card, bank account, and other payment credentials are processed by payment providers such as Apple or Stripe and are not provided to Reelative.

2. How We Use Your Information

We use the information we collect to provide, maintain, and improve our services, process your transactions, send you technical notices and support messages, and respond to your comments and questions.

3. Video Storage and Security

Your video recordings are stored securely using industry-standard encryption. Videos are kept in secure cloud storage and are only accessible to you and the family members you designate. We use Amazon Web Services (AWS) for our infrastructure, which provides enterprise-grade security.

To create transcripts and story excerpts used in Reelative features, including generating and updating your PDF life story, your recorded audio and video may be processed by Amazon Web Services, including Amazon Transcribe. AWS acts as a service provider processing this content on Reelative's behalf. Reelative has configured AWS's available AI-services opt-out controls so supported AI services do not use this content for service improvement.

4. Sharing Your Information

Your videos are private by default. We only share your videos with the family members you explicitly designate. We do not sell, trade, or otherwise transfer your personal information or video content to outside parties. We use service providers to operate Reelative, including cloud hosting and storage, payment and subscription processing, and transactional email services. These providers may process information on our behalf only as necessary to provide their services. Our current providers include Amazon Web Services, Apple, RevenueCat, Stripe, and Postmark.

5. Data Retention

We retain your videos and account information for as long as your account is active or as needed to provide you services. For paid subscribers, when your subscription ends, your videos are stored securely with a 100-year storage goal. We encourage downloading copies to your own devices. We continue to store recordings as a long-term backup. You and your designated family members will have ongoing archive access to view and download your stories. For trial users who do not subscribe, data is securely deleted 30 days after the trial ends.

6. SMS/Text Notifications

Reelative does not sell, rent, share, or otherwise disclose your phone number or SMS consent records to third parties for marketing, advertising, affiliate, or lead-generation purposes.

If you opt in to text notifications, we collect and verify your phone number and send approximately one SMS per week when new questions are available. Your phone number is stored securely and will not be sold, rented, or shared with third parties for marketing or promotional purposes. We use Amazon Web Services to deliver messages. You can opt out at any time by toggling off text notifications in your account settings or by replying STOP to any message. Message frequency: approximately 1 per week. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

7. Your Rights

You have the right to access, update, or delete your personal information and video content at any time through your account settings. You may also contact us directly to exercise these rights.

How to delete your account: Open the app and go to Settings → Account → Delete Account, or visit reelative.io/delete-account for instructions and an email-based fallback if you cannot sign in. Deletion removes your videos, profile, viewers, and share links after a 30-day grace period during which you can cancel the request by signing back in. After 30 days, deletion is permanent and cannot be reversed.

8. Children's Privacy

Our service is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

9. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at our contact form

Analytics on our public website

On our public marketing pages (such as the home page, blog, question library, FAQ, gift, and about pages) we use Microsoft Clarity to understand which pages are helpful and where visitors get stuck. Clarity is loaded only after you click "Accept analytics" in the banner, and it sets a small number of first-party cookies (such as _clck and _clsk). We do not enable Clarity on private family pages — including your library, recording, archive, viewer, settings, subscription, and account pages — and we never send your name, email, account ID, or any family or viewer identifiers to Clarity. You can change your choice any time using the "Privacy choices" button in the corner of our public pages.